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COURSE CONTENTS:
- Understand target markets and market segmentation
- How to effectively market your product(s)
- Product life cycle
- Get an understanding of product positioning
- Discover the benefits of a good presentation
- Realize the importance of verbal and non-verbal communication skills
- Enhance the image of the organization and its products by using advanced presentation skills
WHO SHOULD ATTEND THIS COURSE?
- Marketing Managers
- Marketing Personnel
- Brand Managers
- Business owners
HOW CAN MY ORGANIZATION GROW ITS MARKET?
WHAT CAN I DO TO INCREASE OUR MARKET SHARE?
These are frequently asked questions at management level. Confucius said, “The time has come to focus on the end of the line — the consumer needs.”
Individual characteristics and other influences shape consumer behaviour, i.e. culture, economics, social class, personality, and family status.
This course focuses on what influences the customer and how customers make choices, using research and product positioning.
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